Everybody dreams of becoming a superstar YouTube sensation, but for Adam – a penniless, camera­less nobody, with only one friend – it isn’t just a dream, it’s a COMPLETE AND UTTER, NEVER-GOING-TO-HAPPEN-IN-A-MILLION-YEARS, ABSOLUTE IMPOSSIBILITY! That is until he stumbles across the mysterious Popularis Incrementum website. As if by magic, Adam is thrown into a world of FAME, FORTUNE and hotels with really, really, really FANCY TVs!
 
But Adam’s luck may be running out. When he accepts a mission to reach one million subscribers in one year, it becomes clear that he has bitten off way more than he can chew, and his life becomes one epic fail after another.